Michael Flanagan

Frontend Developer

• Inherited a fragmented, inconsistently implemented HubSpot instance with no organizational structure -- audited, reorganized, and standardized the platform before leading the full site redesign
• Sole frontend implementer of a full website redesign -- built 20+ custom HubSpot modules and 3 custom page templates, migrating content from a 250+ page legacy site into 150+ redesigned pages, working from designs produced by an external design firm
• Currently building a third-party mortgage rate API integration to feed live rate data into frontend display components

• Inherited a fragmented, inconsistently implemented HubSpot instance with no organizational structure -- audited, reorganized, and standardized the platform before leading the full site redesign
• Sole frontend implementer of a full website redesign -- built 20+ custom HubSpot modules and 3 custom page templates, migrating content from a 250+ page legacy site into 150+ redesigned pages, working from designs produced by an external design firm
• Currently building a third-party mortgage rate API integration to feed live rate data into frontend display components
• Built CRUD tools for interacting with HubDB to support dynamic content management by the marketing team
• Handled all HubSpot technical tasks including platform audits, user access reviews, and ongoing administration
• Participated in marketing operations including campaign builds, asset tagging, UTM setup and tracking, and marketing email review and optimization
• Collaborated with the team on weekly and monthly analytics reviews to inform site and campaign decisions
• Took over management of an inherited WordPress site for a merged partner credit union
• Consulted with Dealer Car Search to redesign and improve the UI/UX of a credit union-owned car dealership website on their proprietary platform
• Created internal documentation and processes to improve team efficiency and establish consistent development standards